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To succeed, you need to know everything you can about your customers. But knowing is one thing and taking advantage of that knowledge is another.

The collection and analysis of customer data helps companies understand how they make decisions about a particular product or service.

It is time to face this new reality of marketing and adapt to new methods and strategies.

This eBook exposes elementary concepts related to Marketing Automation and gives advice to make the most of your campaigns, from the beginning, in addition to detailing the features that MasterBase® offers today in the field of Marketing Automation.

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