Following the review of our methodology based on 3 actions - Gather, Manage and Engage - whose objective is to achieve a true 1 to 1 personalization through relevant communications, it is now up to us to present in detail the second action: Manage.

The big challenge we face at this point is to manage the data in the most effective way, without losing focus, without sinking into a sea of data and getting nothing in return.

This eBook has a single mission: to help you manage the data to get from it key information that allows you to act in the most effective and automated way possible, through relevant communications that not only capture the attention of your contacts, but also , lead them to execute the desired action.

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