The new digital consumer demands relevant content, adapted to their personal tastes and preferences. All a challenge for marketers who know that this relevance will be key to improving the results of their campaigns and increasing the loyalty of their consumers.
How to achieve it? Work a true personalization 1: 1
There is much talk about customization today. In this eBook we will explain the true path to be taken to work an effective customization, what technology is required and we will analyze success stories