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To achieve true 1 to 1 personalization, the first step is to be able to gather data and better yet to be able to centralize it.


By being able to build a personalization architecture, you can generate a direct, immediate and personalized interaction with your customers, through relevant communications.

The way to achieve this is through our methodology, based on 3 actions: Gather, Manage and Engage.

This ebook complies with helping you understand and work the first step, obtain and centralize data as the vital ingredient in this strategy.

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