Following the review of our methodology based on 3 actions - Gather, Manage and Engage - whose objective is to achieve true 1 to 1 personalization through relevant communications, it is now our duty to present in detail the third and last action: ENGAGE.

Now is the time when the captured and managed data is translated into relevant communications, which can be sent in bulk, segmented or personalized 1 to 1. You define what you want to do.

This eBook has a unique mission to help you understand the different channels that exist to achieve direct and effective communications, how to build messages and finally measure what has been done.

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