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It is very likely that most professionals related to marketing and data management are already familiar with the General Data Protection Regulation (GDPR), which came into force this year.

This regulation has marked a before and after in the way in which companies obtain, store, manage and process the personal data of the citizens of the European Union, but it has also set a precedent in many countries that do not yet legislate in this regard and Where it is necessary to be prepared.

In this eBook we examine more closely the implications of the GDPR and its most relevant aspects, suggest lines of action and address issues such as the ethical use of data, compliance with current regulations on the subject and the concept of consent.

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