While email marketing is often seen as a tool for companies looking to improve their results, it is also useful for those organizations where the goal is not to make a profit.
Email marketing for nonprofits can mean involving people and spreading the word about their important goals, and it can mean the difference in achieving those goals or losing their mark.
Why is email marketing essential for nonprofits? Email marketing helps you connect with your benefactors, allowing: Develop a loyal donor base, expand your reach and generate more donations.
With the lack of time (and sometimes even the lack of equipment) that most employees of nonprofits face, email marketing is one of the best ways to connect with your followers.
Through email, you can show donors the impact they are having and the gratitude your organization has for them.