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Today there is an oversaturation of data from the digital world. We are constantly bombarded by multiple content channels, many of them irrelevant.

With hundreds of messages that we receive daily, it is natural for us to filter and eliminate everything that does not motivate us or even less interest us.

In this eBook you can learn why it is essential to migrate from a bulk communication to a personalized communication that reinforces the commitment of customers through relevance.

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