It is not risky to say that our clients are leading a real revolution today. They are more informed, have more access to information and services and more options than ever in history.
The struggle for customer loyalty has changed - in features, prices and transactions - to a new scenario of long-term relationships, focused on the customer experience.
In the future, marketing will be similar to having our own personal assistant, who knows our interests, as well as our budget and pace.
This eBook will help you think about how to deliver a completely unique and personal experience, perfectly adapted to each client.