The use of technology in marketing has transformed the profession in recent years. In addition to higher levels of measurement and data, the strategies and methods used have radically changed the mentality of marketers.

But we are only at the beginning of the marketing technology revolution and the great forces make themselves heard louder and louder. Artificial intelligence (AI), combined with technologies such as the internet of things, mixed reality, big data and the cloud, is destined to completely transform our world.

The reason why these technologies will have such an impact is that customers want a greater degree of customization, speed and convenience.

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